App & Software Design
Product design is where business logic meets human patience. We turn complicated tools, dashboards, portals, and SaaS workflows into clear systems people can understand, trust, and use repeatedly. The work is structural first, visual second, and always connected to how the product will be built.
IRA Coaching
3
Audience funnels
12+
Courses structured
30+ yrs
Founder credibility
Product experiences and design systems for complex workflows, dense information, and teams that need to move faster.
UX Research & Product Discovery
Mapping user needs, business constraints, and workflow friction before committing to interface decisions.
Information Architecture
Navigation, object models, and flow structures that make complex products feel easier to reason about.
UI Design & Interaction Systems
High-fidelity product screens with clear states, hierarchy, and interaction patterns ready for engineering.
Design Systems
Components, tokens, usage rules, and documentation that help teams ship consistently without slowing down.
Prototyping & User Validation
Clickable flows and targeted tests that expose risk while changes are still inexpensive.
Analytics & Event Tracking
Measurement plans that show how users engage with features and where iteration should focus.
Walk away with real deliverables, not just a proposal.
High-fidelity Figma files for every screen and state
A documented design system — components, tokens, patterns
An interactive prototype for stakeholder and user testing
Developer-ready specs and handoff notes
Discovery
Week 1
Align on the problem, the goal, and what success looks like.
Design
Weeks 2–4
High-fidelity work, reviewed with you at every step.
Build
Weeks 3–6
Production-ready, shipped incrementally — not one big reveal.
Launch
Final week
Deployed, tested, and handed over. No lock-in.
“We enrolled 40 relationship managers in ProEdge. Within a quarter, our cross-sell ratio improved measurably. Radhika's team understands insurance operations — they're not teaching theory, they're fixing real gaps.”
Deepak M.
VP – Bancassurance · Leading Private Bank
What people usually ask.
Can you handle complex, data-heavy systems?
Yes. Dense workflows are often where design has the most value. We focus on structure, hierarchy, and decision paths so users can work with complexity without feeling buried by it.
How do you validate the product before development?
We prototype the riskiest flows and test the parts that carry the most uncertainty: navigation, task completion, data entry, and decision points. The aim is to find resistance early, not to decorate assumptions.
How does a design system help us scale?
A design system turns repeated product decisions into shared rules. Teams spend less time reinventing inputs, tables, states, and patterns, and more time solving the actual product problem.
Do you work with existing engineering teams?
Yes. We document states, flows, tokens, and component behavior so engineering can make confident decisions instead of reverse-engineering intent from static mockups.
Other ways we can help.
Ready to talk product?
Tell us what you’re working on. We’ll get back to you within 12 hours.
Fixed-scope pricing · Direct with the founder · No lock-in