Lens by The Passion
Are you optimized for the next generation of buyer search queries?
Before a potential client ever speaks to you, they've likely asked ChatGPT or Claude for recommendations. If your marketing website is too generic, soft, or lacks high-contrast trust data, AI indexes ignore you. Lens parses your URL to run semantic visibility audits instantly.
Run Instant Audit
What Lens Checks
Crawl readability and text indexes parsed by ChatGPT, Gemini, & Claude bock.
Empirical verification, bio links, testimonials, and credential count.
Text density checks, vocabulary complexity rates, and jargon filters.
Evaluating how models categorize your business category & expertise.
Rich schema validations, semantic robots directives, and JSON mappings.
Presence of concrete quantitative statistics and results evidence.
Testing regional references for physical location discovery bounds.
Auditing layout CTA prominence, click triggers, and route continuity.
How to evaluate your live audit response:
Input your URL on the panel above. The algorithm will crawl robots permissions, extract keywords, and check trust factors before outputting comparative scores (scored out of 100).
The AI Search Shift
More than 45% of enterprise clients now ask AI tools like Claude & Perplexity to aggregate potential suppliers. If your site lacks structural readable signals, you do not exist in their generated reports.
Quantitative Trust
Vague claims do not close boardroom deals. Lens searches for empirical indicators (such as '44% lift' or '8+ years experience') that build immediate credibility.
Zero Friction Design
If users cannot find Mass times, Mass schedules, pricing ranges, or capabilities within 8 seconds, they exit. Lens checks if your layout respects user attention.
Frequently Asked Questions
How does Lens calculate these visibility metrics?
Lens fetches your public homepage and reviews technical, metadata, heading, schema, and trust-signal patterns to produce an initial readiness score.
Is my website data safe and secure?
Absolutely. Lens does not write anything to databases, does not track your business passwords, and is 100% read-only. We do not sell or share audit logs.
How can I improve my trust signals score?
Embed real, verifiable results, utilize human-focused founder stories, pair your text with precise typography hierarchies, and display direct outcomes instead of generic agency marketing words.