Your website is your best salesperson. Is it doing its job?

Your best salesperson works 24/7, never takes a day off, and talks to every prospect before you do. It's your website — and most founders are letting it fumble the pitch.

A salesperson qualifies. Does your site?

A good rep figures out who they're talking to and speaks to that person. Your homepage should too: who it's for, what problem it solves, why you over the alternative. Generic copy treats every visitor the same — and converts none of them.

A salesperson handles objections

Prospects arrive skeptical. Address it head-on:

• "Will this work for a team my size?" — show it
• "Can I trust you?" — proof, names, numbers
• "What does it cost, and how do I start?" — don't hide it

A salesperson always asks for the close

If your site educates beautifully and then leaves the visitor with nowhere to go, you've done the hard part and skipped the point.

Every page is a conversation. If it doesn't end with a clear next step, it ends with a bounce.

Would you keep a salesperson who never closed? Track what your site actually does and fix the leaks. Want an outside read on how yours sells? Start here.